Choosing the size of your flyers sounds simple.

Then you discover A4, A5, A6, DL and a whole range of other options, and suddenly you’re wondering which one you actually need.

The answer depends on what you’re printing and how people are going to use it.

A5 is the versatile option

A5 is one of the most popular flyer sizes for a reason.

At 148mm x 210mm, it gives you enough space to communicate a reasonable amount of information without becoming too large or awkward to handle.

It’s a good choice for promotions, local marketing campaigns, service information, menus, events and many other applications.

If you’re unsure where to start, A5 is often a sensible place to have the conversation.

A6 is compact and convenient

A6 is half the size of A5, measuring 105mm x 148mm.

It’s particularly useful when you want something small, easy to distribute and inexpensive to produce in quantity.

A6 can work well for simple promotions, appointment reminders, discount cards, event information and handouts where you don’t need lots of text.

The main consideration is space.

If your design contains lots of information, trying to squeeze everything onto A6 can quickly make it difficult to read.

DL is slim and distinctive

DL is a long, narrow format measuring approximately 99mm x 210mm.

It’s particularly popular for takeaway menus, promotional leaflets, price information and pieces that people might want to keep.

The shape can also make it stand out from more conventional square or rectangular flyers.

What size should you actually choose?

Rather than asking “What’s the best flyer size?”, ask:

Where will it be used?

If someone is picking it up at an event, a compact size might be ideal.

If you’re delivering it through letterboxes, you might want something that works well with the other materials being delivered.

If you’re communicating a more detailed offer, the extra space of A5 could be valuable.

And if you’re creating a takeaway menu, DL may be a particularly practical format.

Don’t let the size dictate the design

A common mistake is trying to fit too much information onto a small flyer.

Your print should be easy to understand at a glance. Plenty of white space, clear headings and a strong call to action are often more valuable than filling every available centimetre.

If you’re unsure which size is right for your project, tell us what you’re producing, where it will be distributed and what you need it to communicate.

We’ll help you choose.

After all, you shouldn’t need a degree in paper sizes just to order a few flyers!